It’s both funny and surprising how life opens doors for you that you might not have imagined, it fulfills dreams you were afraid of seeing. Being the digital partner for Zero Lifestyle, one of the biggest tech revolutions in wearable tech fashion, is a big, big achievement for rad and me.

And I want to share the story with you.

It’s a tale of determination and consistency. We have always wanted to work with what they call ‘big names’ because who doesn’t? And when we saw an opportunity, we freakin’ grabbed it with both hands.

Before making our first pitch to Zero, we pulled an all-nighter at our Pakistan office, thinking of a kickass big idea. Nothing really hit home, so we kept forcing the creative juices. But over pizza and chilled coke, we decided to forget about ‘creativity’ and focus on a simple idea that resonates with everyone.

In the next hour, we had a presentation ready and we were sure it was going to work. Here is a glimpse of what it looked like.

I wouldn’t shy away from admitting that our partnership with Zero Lifestyle has been a turning point in our journey. Their mission resonated with our core values, and working with them allowed us to navigate toward new opportunities and challenges. As their digital partner, we’ve been able to flex our creative muscles, develop engaging visuals, and manage web traffic to help them reach their goals. That’s exactly the push we needed to get rad the coverage.

This collaboration has not only strengthened our portfolio but also helped us gain valuable insights and experience, especially in launching tech products from scratch.

Our experience with Zero Lifestyle has taught us the importance of consistency. Just like them, we started at zero and have been striving to make a name for ourselves in the industry. The collaboration has shown us that by staying consistent and focused on our goals, we can achieve great things together.

It was just a few months ago when we had a small team and some days we felt totally lost. Getting clients is hard when you are new in the industry. We got our first push from TriFit, one of the biggest fitness chains in Pakistan, and now with Zero Lifestyle, it’s just been a wonderful year!

As we continue our journey, we are more committed than ever to hustle every day, because we started at zero, and we will stop at nothing!