When I started rad. Never did we think that we would venture into mobile apps and systems for some leading organisations in the Middle East and Pakistan. As a startup, you are sometimes scared of imagining too much.

But one thing we were always confident about was building good websites.

That was our strength, and to date, I miss no chance of showing off the websites my team has developed. Even though mobile apps and custom software have a higher profit margin, the joy I find when a website goes live is just different.

Maybe because that’s where I started from — building user-driven websites that convert.

User-friendly websites does sound cliché. Everyone claims to be building such websites, most of which are refined versions of some templates.And, no harm in that. But I am biased towards building websites from scratch, for every client.

This is Before

and After.

It’s the process of website development a rad. that sets up apart and also why we enjoy it so much. We have a team of brand strategists, developers, designers, and creative artists who work together to deliver great websites.

Our boardroom is chaos during the brainstorming sessions. People bring a bunch of references and features that we fight over. I say fight because we are so ambitious about these websites, that in order to deliver the best, the discussions turn into crazy back and forth of testing and rejecting ideas.

The wall says it all.

It’s also where great ideas pop up that not only look good on the presentation, but are also practical, result-driven, and help clients stand out.

We map out full user journeys before writing a single line of code. Be it a landing page or a full-blown e-commerce website, everything starts with wireframes, UI/UX flows, and content hierarchies. Tools like Figma and Adobe XD are basically extensions of our hands at this point.

using Figma for one of our configurators project, the attention is in the detailing.

We prototype, iterate, and test, again and again, until the experience feels right. And before sending anything over to the clients for overall, the boardroom is chaos again.

When it comes to development, we are platform-agnostic but quality-biased.

We choose tech stacks that align with the business goals, not what is trending that week on Twitter. The goal is to foster an amazing user experience, so a pretty website is not even on the priority list.

If there is a problem, This man right here has the solution.

And every element we place has a reason, from that oddly satisfying button animation to the 0.3s hover delay, everything is well-thought and argued over (refer to the chaotic boardroom again (haha).

Our front-end guys talk about component reusability like it’s a religion, and the back-end team treats CMS setups like puzzle pieces, ensuring that clients can manage their websites without having to Google ‘how to edit text in WordPress’ every time.

 The front end programming genius. he’s a poser for sure.

And yes, we have integrated CRMs, built custom dashboards, and launched mobile apps without breaking a sweat. But what still gives us the biggest high is hearing ‘we love the website!’.

That beats all those revenue numbers. For me, it’s how many clients love their websites.

Presenting the new and improved User Interface of a safety training system at Unilever. *proud

And no matter how far I go with mobile apps, enterprise systems, or next-gen tech, I will always come back to clean code, rad ideas, and websites that actually do the job.

That is the rad. way.